SEARCH ENGINE OPTIMIZATION (SEO)
What Is Search Engine Optimisation?
Prominent ranking for a given keyword or keyphrase in search engines needs great search engine optimization (“SEO”). Search engine optimization as opposed to search engine marketing focuses on improving a sites’s ranking within the organic results of a keyword or keyphrase search. Search engines do not charge for this service.
How Does Search Engine Optimisation Work?
SEO works by analysing your site relevancy to the keywords or keyphrases that your prospective customers would use to search for your products or services online.
To ensure high rankings in the search engine index, your website will need to be crafted to provide search engine robots with as much information as possible. The exact formula used by the search engines to create page ranking is a closely guarded secret and it is often enhanced to ensure that the search engines results continue to be relevant.
How Does Search Engine Optimisation Benefit You?
- Targeted Traffic
SEO can increase the number of visitors who are actively searching for your service or product.
- 24 / 7 / 365
Imagine having your own marketing and promotions company working 24 hours a day, 7 days a week, 365 days every year.
- Increase brand visibility
SEO can give your brand a high international profile - and for a comparatively low outlay.
- High ROI
Dollar for dollar, SEO brings you a higher Return On your Investment than any comparable form of marketing.
- Higher Sales
SEO can mean increased sales of your product or service.
- Long term positioning
Once in place, a properly designed and optimised site should stay long term in the rankings compared to search engine marketing campaigns where costs and outlay are ongoing and unpredictable.
Emagin’s Search Engine Optimisation Solution
Emagin’s SEO solution focuses on 4 main steps:
Step 1: Keyword and keyphrase research to identify the most relevant and efficient keywords for your industry and business. This includes an analysis of your competitors and the top 10 search engine results for these keywords.
Step 2: Optimisation of your sites html code and meta tags to be more search engine friendly and content optimization to improve your relevancy score.
Step 3: Submission to search engines and other directories. Search engines prefer to have a site map from you to help that “spider” your site.
Step 4: Link building with other sites. Increasingly, search engines and in particular Google are placing greater importance on inbound links to your site for other sites with the same relevancy.
SEO requires continual improvement of the keyword lists, code optimization and link building to be successful in the long term.
If your target audience uses another language other than English, for example Mandarin, Hindi, Bahasa Melayu, Korean or Japanese, Emagin can provide you resources with these particular language skills to help with the keyword research and also content optimisation.
See Also
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