EMAIL MARKETING
What Is Email Marketing?
Email marketing is a form of direct marketing which uses email to enhance the relationship of a business with its current or old customers and to encourage customer loyalty and repeat business. Email marketing can also be used as a powerful tool to acquire new customers or convince old customers to buy something immediately through promotional offers and advertising.
How Does Email Marketing Work?
Unlike its ugly cousin SPAM, permission based email marketing offers many advantages of advertising through email directly to consumer and is inexpensive, flexible, and simple to implement.
An example of permission based email marketing is a newsletter sent to a firm’s customers. Newsletters like this are a way to let customers know about upcoming events or promotions, or new products.
How Does Email Marketing Benefit You?
Email marketing is a powerful tool because it:
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Is Over 50% of Internet users check or send email on a typical day
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Allows you to track email delivery result in real time, knowing the number of recipients and who opened the message and clicked its links.
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Is Easy to use.
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Is fast; a study by Inverse Network Technology shows that 91% of email messages get to their final destination in 5 minutes, 5% in 30 minutes, 1% in 60 minutes and 3% in 12 hours.
- Has an excellent cost / performance ratio.
Emagin’s Email Marketing Solution
Emagin’s targeted email marketing solution enables you to:
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Send email to your prospects in html (graphic) or plain text.
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Automatically subscribe website visitors to your mailing lists.
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Send intelligently replies to email inquiries automatically.
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Automatically remove unsubscribers from your address lists.
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Verify your email address lists, removing invalid addresses.
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Manages and organize your email address lists.
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Identify potential blackspots in your email copy that will activate Spam filters.
Email marketing through the Emagin Sales Network is the most cost-effective promotion method for successful businesses and organizations.
See Also
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