DISPLAY ADVERTISING
What Is Display Advertising?
Display advertising on the web is very much traditional advertising in printed newspapers or magazines. It is increasingly dominated by rich media, generally using Adobe Flash. Rich media advertising techniques make overt use of color, imagery, page layout, and other elements in order to attract the reader's attention.
How Does Display Advertising Work?
Display advertising works by serving ads to website publishers based on campaign criteria that have been specified. The main difference between display advertising and affiliate advertising is that the compensation model is different.
Display advertising is not concerned with the campaign results. Instead display advertising is charged according the length of time the campaign is active or by CPM (Cost Per Thousand) i.e a fixed price for 1,000 times the ad is displayed.
How Does Display Advertising Benefit You?
Display advertising, delivers high frequency, strong brand exposure and engagement, high message awareness, strong message recall and increased purchase intent. Some additional benefits are:
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Guaranteed To See. Every ad view bought is guaranteed to deliver.
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Engaging Medium: Customers don’t passively consume online media; they interact with it and can reach out to communicate with your brand.
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Precise Targeting: Demographic, geographic, day part, contextual etc.
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Transparency: New, innovative tracking technology provides full ROI reporting.
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Flexibility: Real time reporting enables campaign optimisation.
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Many Creative Options: New “Rich Media” technology has revolutionised what is possible. You can now engage, excite and inspire your audience.
Emagin’s Display Advertising Solution
Emagin’s sophisticated targeting capabilities let you get the most out of your ad campaigns by ensuring they reach your intended audience. Select from a wide range of extremely focused targeting criteria including:
Emagin’s Services Include:
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Strategy development and proactive idea generation.
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Creating customised proposals and media schedules to match your brief.
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Media planning and buying functions.
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Creative design services including rich media and dedicated micro sites.
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Campaign optimisation.
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Detailed tracking and reporting abilities.
Display advertising can be part of a larger, full-scale Internet marketing campaign or can be executed as an individual online advertising campaign.
See Also
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