BLOG MARKETING

What Is Blog Marketing?

Blog marketing is any process that publicises or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs.

How Does Blog Marketing Work?

How Does Blog Marketing Benefit You?

• Gather market intelligence. Blogs can contain public buzz that determines how your brand and close competitors are faring.
• Engage bloggers by commenting on key business topics. By reading blogs related to your product or company, you will begin to understand the blogger's perspective and audience. You can respond strategically to postings to initiate dialogue. This method is more genuine that a PR pitch and can also help correct misinformation.
• Advertise on blogs to reach influencers, target a niche audience, or extend a media buy's reach. Though only about 25 percent of Internet users currently read blogs, they tend to influence other's thinking. Blog advertising can engage an important niche, enabling you to reach a critical market segment or to broaden the impact of your marketing spend.
• Humanize your company with corporate blogs.. Corporate blogs require a level of transparency. As a result, they may not work for all types of companies.
• Build business or brand by connecting with consumers. Both small businesses and major corporations can use blogs to build closer relationships with their customers.

Emagin’s Blog Marketing Solution

See Also

• Performance Marketing
• Display Advertising
• Email Marketing
• Blog Marketing
• Social Network Marketing
• Search Engine Optimization
• Landing Page Optimization
• Web Analytics