AFFILIATE MARKETING
What Is Affiliate Marketing?
Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts that converts into a lead or sale.
How Does Affiliate Marketing Work?
The basic transaction flow in affiliate marketing can be summarized as follows:
- The merchant with a product or service to sell makes arrangements through an affiliate network for other Web site owners to become its "affiliates."
- Each of these affiliates (also known as "publishers") puts your advertisements on their Web site, allowing their visitors to click through to your web site.
- The merchant pays his affiliates for these referrals on the basis of click-throughs, leads or sales.
Affiliate marketing is often called "pay for performance" advertising. Unlike traditional advertising where you pay primarily for exposing your message to prospects, affiliate marketing fees are generally based on how well the campaign delivers results. Pricing can be set on the basis of cost-per-click, cost-per-action, cost-per-lead or even cost-per-sale.
How Does Affiliate Marketing Benefit You?
The major benefits of having a performance marketing program are:
- Your marketing campaign budget will be efficient – results driven.
- With 100% measurable transactions, it is transparent.
- Free branding exposure from the display of ads on your partners websites.
- Your marketing risk is transferred to the partners as they are only paid for the results they generate.
- Your ads will reach your targeted audience.
Emagin’s Affiliate Marketing Solution
Emagin offers you our own affiliate network, Emagin AdBank.
Emagin AdBank allows you create your own affiliate marketing campaigns and recruit publishers easily and efficiently. Emagin AdBank supports a variety of compensation options and media formats. Best of all we track all your campaign statistics and handles all payments to the affiliates for you.
The latest feature of Emagin AdBank is our Pay Per Call offering which allows you to route customers enquiries direct to you sales team by phone.
A successful affiliate program requires substantial maintenance and effort similar to managing your existing salesforce. Emagin will provide you with the requisite training and advice to ensure your affiliate campaigns success. Or if you prefer Emagin can manage your campaigns for you.
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