All campaigns require continuous improvement. Your e-marketing campaigns will give you access to very precise statistics that will form the basis of news ideas for further improvement.Emagin's goal is to create results for your e-marketing campaigns. One of the ways we are able to achieve astounding results for our clients is from our domain expertise is the testing and tracking of campaigns.

Depending on the campaign type we offer the following analysis services:

Usability:

Listening labs are conducted according to best practices in order to determine the response and click paths of "real" visitors to the site, which allows for an insight into the behaviour of the target market to the site.

Website statistics;

This involves the setup of advanced site statistics that analyse in detail the behaviour on the site. Funnel analysis is key as it indicates the common clickpaths in the site. see more on web analytics.

Cross-service ROI tracking:

Cross-service ROI tracking compares the effectiveness of each of the e-marketing services to determine where to focus optimisation in order to get visitors to a goal page.

Split A/B testing:

Split testing involves creating a hypothesis and testing it by randomly sending visitors to either option in a statistically equal manner, and measuring which has the best conversion rate. Split tests can become more advanced as the number of options increase.

Multivariate testing:

Multivariate testing is a more advanced, in that it takes a number of different options for particular elements on a page and then creates a number of pages equal to the product of those options and elements. After which each combination is tested.

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