WEB ANALYTICS

What Is Web Analytics?

Web analytics is the study of the behaviour of website visitors from the data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.

How Does Web Analytics Work?

Web analytics is easy to setup. By placing a tagging code in your html code, the web analytics program receives information on the website visitor based on the metrics specified like keywords used to reach your site from search engine, the navigation path, where the visitors come from etc

How Does Web Analytics Benefit You?

Measuring and maximizing ROI

• Identify which referral sources (i.e. search engines, e-mail campaigns, newsletter sponsorships, print ads and affiliates) generate the most revenue, products, customers and orders for your business.

• Actionable information enables timely decisions, such as continuing a successful marketing strategy or stopping a campaign that is failing to achieve the desired results.

• Online channel is keeping up with your overall business goals

• Visitor traffic and e-commerce sales numbers justifying the resources put into them

Better Target Your Marketing Efforts

• Determine which visitor groups are most likely to convert into customers

• Define visitor groups by the content they read, the actions they take, even the URL they come from.

Optimize Conversions

• Click-path tracking to maximize the rate at which your Web site visitors convert into customers.

• Adjusting the content and navigation of your site in response to your reports

Save On Customer Support

• Improving the efficiency of your online support to dramatically reduce your offline costs.

Help Customers Help Themselves

• Path analysis indicates whether or not visitors are finding the information they need within.

• Early detection system for possible problems

• Real-time analysis of visitor interaction with your Web site can prompt changes to ensure that your products meet the needs of your customers, and uncover potentially larger support issues before they become headaches.

Emagin’s Web Analytics Solution

Emagin will provide the Client monthly reports on its web traffic. These reports will include:

• Track Page views, visits, and unique visitors over time

• Track unique, new, repeat visitors over time

• Click-streams - view the actual click-stream of each visitor

• Click Tracking - Track where exactly on a web page users are clicking and view clicks by browser type

• Click Heat Maps - view a heat map of where users are clicking on your web pages

• Google Maps - map your visitors on Google Maps

• Visitor Aging - understand the age of your repeat visitors.

• Referring Page Analysis - View the title, anchor text, and surrounding text of inbound links from referring web pages

• Track entry and exit pages

See Also

• Paid Search
• Affiliate Marketing
• Display Advertising
• Email Marketing
• Blog Marketing
• Social Network Marketing
• Search Engine Optimization
• Landing Page Optimization